FROM THE DUST PURPOSE campaign featuring Roots apparel

FROM THE DUST

PURPOSE.

THE PAST IS PART OF THE STORY. NOT THE ENDING.

THE PAST IS PART OF THE STORY. NOT THE ENDING.

Hoodies Hoodies Shop now Tees Tees Shop now Track pants Track pants Shop now Accessories Accessories Shop now

OUR PURPOSE

MORE THAN CLOTHING.

FROM THE DUST IS ABOUT BELIEVING YOUR PAST DOESN'T DEFINE YOUR FUTURE. IT'S FOR EVERYONE WHO'S BEEN THROUGH SOMETHING AND KEPT GOING.

OUR STORY →

EXPLORE PURPOSE

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JOIN THE JOURNEY

STAY IN THE LOOP.

BE THE FIRST TO KNOW ABOUT NEW DROPS, EXCLUSIVE CONTENT AND WHAT’S COMING NEXT.

FROM THE DUST apparel at an urban skatepark
Close-up of the FROM THE DUST cap

MORE THAN CLOTHING

PEOPLE.PERSPECTIVE.PURPOSE.

FROM THE DUST IS ABOUT BELIEVING YOUR PAST DOESN’T DEFINE YOUR FUTURE. IT’S FOR EVERYONE WHO’S BEEN THROUGH SOMETHING AND KEPT GOING.

WE CREATE CLOTHING WITH PURPOSE AND HAVE A LONG-TERM VISION TO HELP PEOPLE REBUILD THEIR LIVES THROUGH OPPORTUNITIES, SUPPORT AND COMMUNITY.